Discovering Christmas is the new campaign developed for Prénatal. To support the brand once again in 2022, we crafted a Christmas message that combines strategy and creativity.
For the second consecutive year, Blossom curated the Christmas campaign for Prénatal. 2021 proved to be a truly Amazing Christmas, which is why the brand called on Blossom to strike a chord once again and boost Christmas sales in an original and powerful way.
With a brand-new concept, main video, and digital communication and in-store assets, Blossom proved to be the ultimate comms partner, combining ingenuity and strategy into a totally unique campaign.
Discovering Christmas stars a girl who seeks the magic of Christmas, which she hopes to find amidst the traditional decorations in her home. The young explorer remains disappointed each time, until she makes the final discovery – the secret of Christmas is family; the secret is that “We are the magic”.