Discovering Christmas is the new campaign developed for Prénatal. To support the brand once again in 2022, we crafted a Christmas message that combines strategy and creativity.

For the second consecutive year, Blossom curated the Christmas campaign for Prénatal. 2021 proved to be a truly Amazing Christmas, which is why the brand called on Blossom to strike a chord once again and boost Christmas sales in an original and powerful way.

With a brand-new concept, main video, and digital communication and in-store assets, Blossom proved to be the ultimate comms partner, combining ingenuity and strategy into a totally unique campaign.

Discovering Christmas stars a girl who seeks the magic of Christmas, which she hopes to find amidst the traditional decorations in her home. The young explorer remains disappointed each time, until she makes the final discovery – the secret of Christmas is family; the secret is that “We are the magic”.

Once again, Ducati has entrusted Blossom to launch the new Monster, a special edition to celebrate the first thirty years of the naked bike. The result? An epochal video. Literally.

To show the evolution of a motorcycle that’s made history – the Monster, the world’s most legendary naked bike – Ducati wanted longtime travel companions by their side. Our collaboration continues with the concept and main video celebrating the Monster’s 30° Anniversary limited special edition.

A point of reference for over three decades, the Ducati Monster has outlasted trends and outridden eras, setting the pace of urban riding generation after generation. A voiceover drives home our message that only true icons stand the test of time.

#NoMatterWhat: a powerful concept becomes the foundation of our communication strategy for the United Nations Office for the Coordination of Humanitarian Affairs (OCHA) in honour of World Humanitarian Day 2023.

The Call | Humanitarian principles, life-threatening circumstances, and the fight against disinformation

On the occasion of World Humanitarian Day 2023, OCHA approached Blossom for a global campaign aimed at building awareness and appreciation for humanitarian work and countering misinformation in communities where humanitarians provide aid. In particular, OCHA wanted to shine a light on the principles that guide humanitarian workers, the hazards they face in the field, and why, despite the danger, they choose to put their lives at the service of people in need.

The Quest | Clarifying values, depicting risks, and honouring sacrifice, past and present

“The very existence of humanitarianism is under threat. From rising geopolitical tensions to erosion of international humanitarian law. From deepening public scrutiny to deliberate disinformation campaigns.”

To counter public mistrust and spark awareness and appreciation for humanitarian work, we focused on how to communicate the fundamental humanitarian principles of humanity, neutrality, impartiality and independence in a compelling and graspable manner, both verbally and visually. The 20th anniversary of the bombing of UN headquarters in Baghdad and present-day adversity in the humanitarian context served as poignant illustrations of the risks global aid workers face every day and the need to ensure their protection, while also honouring lives lost, but never forgotten.

The Outcome | The #NoMatterWhat global campaign

“We have no other agenda than saving lives and delivering the basics of life – food, water, shelter, medical care, and protection for the most vulnerable.”

Blossom developed a multi-layered, powerful campaign revolving around three words – #NoMatterWhat – which, together, gave life to a concept that deftly conveys the values humanitarians abide by, why they are present in places of suffering, and their mission to help alleviate suffering everywhere.

To reach multiple audiences and heighten impact, we chose simple language and a minimalistic editorial style. Gripping scenarios and sound design recall dispatches from the frontlines and catapult the viewer into the intense reality of humanitarian work.

The straightforward narrative used in the main video and social media content adeptly communicates the hazards and the principles humanitarians live by and drives home the message that aid workers stand shoulder-to-shoulder with the communities they serve.

Watch the main video.

Well structured and with an engaging storytelling. Also this year, our digital strategy for the Campari Bartender Competition.

The fanbase lived into the heart of the competition thanks to a well structured and impactful digital strategy, which motivated participants to push themselves and give their all.

Our beacon in New York. Interview with the New Business Account for the new Blossom office.

With us to represent Blossom in New York City.

The star of this Turning Story is Cara Moore, our New Business Account. With her we move into the city where business, culture and communication come together with extraordinary vitality.

We met Cara in our HQ, to talk with her about this journey to New York and her career that, from the Big Apple, led her to Milan.

Watch the interview.

Our visual language for the new guide to an age-friendly society.

Developing National Programmes for Age-Friendly Cities and Communities: a guide is the latest publication of the global network of the World Health Organization.