en
Professional Services / News
Dec 19 - 2022
Reading time: 1'

New partnership with Webperformance

When two players like Blossom and Webperformance share a special synergy and the same ambition – to always look ahead – that’s when a new partnership is born. One destined to make a difference.

Today, we’re kicking off a long-lasting collaboration with the digital agency Webperformance aimed at developing more creative, efficient and measurable campaigns.

After realizing multiple projects together for clients such as Technoprobe, Poliform and Prénatal, we wanted to take our collaboration to the next level and focus on digital campaign planning and management, tracking, data analysis and SEO with one of the best agencies in all of these areas.

Our new partner’s payoff: “Data Driven and Human Inspired”; is a statement that perfectly matches the strategic approach, constant research, and hunger for connection pursued by Blossom. That’s how we shape experiences in which meaning and beauty come together. That’s how we defy convention.

Read the press release.

221128_INT_BLS_BLOSSOM+WEBPERFORMANCE_2

Giacomo Frigerio, CEO at Blossom — Alessandro Scartezzini, CEO at Webperformance®

Innovation / Talks
Dec 6 - 2023
Reading time: 1'

Exploring AI with Mafe De Baggis

Artificial Intelligence lands on Blossom’s couch. Watch our conversation with Mafe De Baggis as we delve into her book, ‘In principio era ChatGPT’.

What cultural shifts lie ahead with the rise of AI?

According to Mafe De Baggis, “A richer universe, perhaps less intricate, more straightforward.”

Mafe, who describes herself as a digital media strategist, is a writer, advertiser, communicator, and also an great yoga enthusiast, who has been studying for thirty years the best way to navigate digital media without being overwhelmed by them.

Perhaps this is what led ger, alongside journalist Alberto Puliafito, to co-author “In principio era ChatGPT” (published by Apogeo). The book aims to guide us in learning to work less and smarter by embracing AI as allies in our lives.

To mark the book’s release, we welcomed Mafe to Blossom. In front of a bustling Social Hub, Mafe shared insights on choices, generative intelligence, remix culture, copyright, media, risks, and courage, enriching the Blossom’s ongoing educational journey on AI, which our teams have been exploring for months through AI Communities of Practice.

Our latest episode of Chat on the Couch features Mafe. And it’s all there to discover! Watch the video to discover more.

Lifestyle / News
Nov 9 - 2023
Reading time: 1'

Our creativity for Giorgio Visconti‘s new collection

Giorgio Visconti, a historic Italian fine jeweler, chose Blossom for the launch video and photo shoot of its latest collection: Like°Me.

THE CALL

Light. For Giorgio Visconti, it’s more than a feature of its creations crafted from gold and precious stones. It’s also the main value around which the whole brand revolves. So much so, that every new collection is inspired, in some way, by light and its infinite shades. Like°Me, which plays with the dichotomy of light and shadows, is no exception.

Giorgio Visconti asked Blossom for a video and photographic shots that would tell the story of these jewels and, above all, the woman for whom they are intended.

THE QUEST

Our first objective was to try and understand who a Like°Me woman is, the woman who would feel represented by the collection. We imagined her as a mature woman at the height of her beauty. She has forged her own path in life, walking through dark and light moments. She is grateful for every experience, negative and positive, because they have made her who she is today: a fully realized woman, who radiates her own light and accepts herself for who she is. A woman who, when she looks in the mirror, is proud of what she sees, of her uniqueness, of herself.

THE OUTCOME

Starting from this concept, we conceived and shot a video with a refined and elegant aesthetic, just like the Like°Me jewels. The protagonist passes through walls made of various materials, which represent the different moments of her life. At the end of her metaphorical journey, she arrives in front of a mirror. She looks at her reflection with pride and dignity. In a voiceover crafted like an internal monologue, she reflects on the moments of darkness and light that brought her there, exactly where she needed to be.

Watch the main video

.

Using the same thematic settings for the photographic shots of the collection, we gave life to a unique and coherent story. A story in which the beauty of the protagonist, along with the beauty of Giorgio Visconti’s jewels, are highlighted in all their splendor.

Global Issues / News
Oct 17 - 2023
Reading time: 1'

Climate-displaced children: illuminating the facts for UNICEF

Our editorial design unveils the reality of statistically invisible lives for UNICEF’s latest report.

When it comes to climate change, there is a segment of the population that has remained statistically invisible: children displaced by extreme weather events. For UNICEF’s latest report, our Editorial Team crafted a visually engaging design approach to bring this data to light, helping UNICEF gain the attention of the international community. Somewhere between an atlas and a report, our graphic design combines enhanced data clarity with maps and graphics, providing in-depth data analysis and insights.

We take pride in our contribution to disclosing these children’s compelling stories and in providing a roadmap for governments, the UN, communities, and organizations committed to helping those who have long been overshadowed and in need of assistance.

At its launch, “Children Displaced in a Changing Climate: Preparing for a Future Already Underway” garnered significant media attention (The Guardian, Time Magazine, CNN, BBC, AP, Reuters, France24, UN News, Forbes, Euronews, Vatican News).

Another great opportunity to help create a positive impact.

BLS-WEBSITE-THUMB-CASE-UNICEF-169
Automotive / News
Sep 18 - 2023
Reading time: 1'

Our journey continues with Ducati

Once again, Ducati has entrusted Blossom to launch the new Monster, a special edition to celebrate the first thirty years of the naked bike. The result? An epochal video. Literally.

To show the evolution of a motorcycle that’s made history – the Monster, the world’s most legendary naked bike – Ducati wanted longtime travel companions by their side. Our collaboration continues with the concept and main video celebrating the Monster’s 30° Anniversary limited special edition.

A point of reference for over three decades, the Ducati Monster has outlasted trends and outridden eras, setting the pace of urban riding generation after generation. A voiceover drives home our message that only true icons stand the test of time.

Global Issues / News
Aug 22 - 2023
Reading time: 1'

Our awareness campaign for UN OCHA

#NoMatterWhat: a powerful concept becomes the foundation of our communication strategy for the United Nations Office for the Coordination of Humanitarian Affairs (OCHA) in honour of World Humanitarian Day 2023.

The Call | Humanitarian principles, life-threatening circumstances, and the fight against disinformation

On the occasion of World Humanitarian Day 2023, OCHA approached Blossom for a global campaign aimed at building awareness and appreciation for humanitarian work and countering misinformation in communities where humanitarians provide aid. In particular, OCHA wanted to shine a light on the principles that guide humanitarian workers, the hazards they face in the field, and why, despite the danger, they choose to put their lives at the service of people in need.

The Quest | Clarifying values, depicting risks, and honouring sacrifice, past and present

“The very existence of humanitarianism is under threat. From rising geopolitical tensions to erosion of international humanitarian law. From deepening public scrutiny to deliberate disinformation campaigns.”

To counter public mistrust and spark awareness and appreciation for humanitarian work, we focused on how to communicate the fundamental humanitarian principles of humanity, neutrality, impartiality and independence in a compelling and graspable manner, both verbally and visually. The 20th anniversary of the bombing of UN headquarters in Baghdad and present-day adversity in the humanitarian context served as poignant illustrations of the risks global aid workers face every day and the need to ensure their protection, while also honouring lives lost, but never forgotten.

The Outcome | The #NoMatterWhat global campaign

“We have no other agenda than saving lives and delivering the basics of life – food, water, shelter, medical care, and protection for the most vulnerable.”

Blossom developed a multi-layered, powerful campaign revolving around three words – #NoMatterWhat – which, together, gave life to a concept that deftly conveys the values humanitarians abide by, why they are present in places of suffering, and their mission to help alleviate suffering everywhere.

To reach multiple audiences and heighten impact, we chose simple language and a minimalistic editorial style. Gripping scenarios and sound design recall dispatches from the frontlines and catapult the viewer into the intense reality of humanitarian work.

The straightforward narrative used in the main video and social media content adeptly communicates the hazards and the principles humanitarians live by and drives home the message that aid workers stand shoulder-to-shoulder with the communities they serve.

Watch the main video.

Snap
Chiudi
loader_black loader_white