A meeting for SME entrepreneurs, to explore our approach to branding. Between provocations and new questions.
In an economic landscape of increasing prices and uncertainty, entrepreneurs and managers must work on their own brand. They must dwell on the values featuring their own company in order to stand out from the competition and be chosen in a competitive market.
For this reason, during the first forum of Fabbrica per l’Eccellenza 2023, our Strategy Team was invited to take a workshop on the theme of branding. Blossom involved some SME entrepreneurs in an interactive session on how to know the company, to get organised and to build a strong and distinctive brand.
After Professor Federico Frattini (PoliMi-school of Management) took the floor, speaking about brand and purpose, we brought this topic on a practical level, between questions, provocations and working groups.
A workshop to give a jolt to the conventional way of doing business. A meeting to be ready to question and take action.