Cheers! In December, Cipriani Food and Cipriani Drinks celebrated with Blossom with the Made to Celebrate campaign, a special photo shoot highlighting the uniqueness of Cipriani and promoting Panettone and Bellini.
To mark Christmas, we organised a photo shoot to showcase the uniqueness of Cipriani products in a context characterised by the spirit of family warmth and sharing. The chosen aesthetic plays on a minimalist mood, and is both playful and enchanting, positioning Cipriani Panettone and Bellini in an almost fairy-tale-like setting of paper trees.
Harnessing creativity and digital strategy, this is a project of which we are particularly proud. Because we too enjoy celebrating in style, as well as promoting positive interactions between people and brands.