To get a strong message across, an equally strong visual identity is required. Our work for the United Nations Inter-Agency Network on Women and Gender Equality (IANWGE) report was carried out with the coordination of UN Women, and shows that, 25 years after the World Conference on Women, the goal of achieving gender equality has come a little closer. But the fight is not yet over.
Starting with the cover, the typography used is a distinctive element of the report’s visual identity. A strong typeface was chosen to represent the empowerment of women.
Typography also plays a key role in the chapters, and helps to get the message across clearly and effectively.
The layout is clean and linear, leaving room for annotations, data, and graphics, with no photographs or illustrations of women that, in this context, would have come across as stereotypical.