A distinct identity, supple style and original storytelling present Yamaha’s new Brand Ambassadors and unveil what moves them in life.
Singers, actors, athletes, writers. Each one has a talent that’s made them famous. Each one is different, but shares something in common: despite their fame, when they get on a motorbike, they’re able to fully be themselves.
To introduce them, we designed a concept, a name, a logo and a style able to adapt to each of their personalities and their favorite Yamaha. For each Ambassador, we created a video and social storytelling to position the brand and promote product awareness and user engagement.
They call him the “freestyle killer” because no one stands a chance against his lightning-fast rhymes. Speed has never scared him. On the contrary, the adrenaline has always pushed him to do better. Both on stage, and on his bike.
He was called the Wolf. The Hyena. Over the course of his life, he’s done it all. But whenever he needs to unplug, there’s only one thing he loves to do: get on his moto, and out of town.
A gymnastics legend. An icon of control, power and determination. Yet his broad smile reveals a man who loves to enjoy everyday life. And while the joy of an Olympic medal is without parallel, even the mundane brings him great satisfaction. How? By living every moment on a MAX.