A strong and meaningful visual identity for WHO’s Global Campaign to Combat Ageism. To communicate the fact that, together, we can create a movement against age discrimination.
We developed an impactful visual identity featuring bold colors and an original font designed by Blossom.
We chose a photographic and illustrative style that can help distinguish the visual identity. We also created a simple yet powerful symbol, a yellow ribbon, which can instill a sense of belonging and participation in the movement against ageism that the campaign aims to build.
In accordance with campaign guidelines, we created the layout and design of the report.