A light in the dark. This is what ICAT (The Initiative for Climate Action Transparency) wants to be for its partners. We told it to the world with a new, vibrant and consistent visual identity.
The Initiative for Climate Action Transparency (ICAT) is a multi-stakeholder partnership which helps countries better assess the impacts of their climate policies and actions and fulfill their transparency commitments under the Paris Agreement.
In 2020, ICAT asked Blossom to revise its corporate branding to make it more contemporary, professional and minimalistic, yet warm and inviting. The need was to counter the limited visual and emotive communication of ICAT to inspire greater support from ICAT’s target audiences. The goal was to improve brand awareness, recognition and trust in ICAT’s work.
Creating a light in the dark
Blossom’s creative proposal details the brand’s mission using a bold but simple metaphor: creating light in the dark. The strong new visual identity is a declaration of intent, representing ICAT’s ambition to guide its partners towards achieving their goals.
The driving element of the new visual identity is a circle: a lens that helps ICAT focus on specific problems and needs in its sector. It represents a cone of light shining on issues critical to the brand, starting with the detail and moving on to the whole.