Creating a unique and disruptive brand, visual identity and tone of voice for an out-of-home advertising agency with a strong digital soul.
The visual identity developed focused on big keywords – recalling big outdoor advertising materials, on bright colours, on repetitions and exaggerations to evoke the visual bombing of street advertising, and also on distortions recalling the digital universe.
The Streetvox logo ends with a dot: not any dot, but a pixel, to highlight the connexion between the brand and the digital universe.
The central element of the launch video is a song we composed, with a strong and distinctive urban sound.