Article / News
Mar 15 - 2023
Our emphasis on «Demócrata»

An impactful visual identity for the new Spanish parliamentary media.

Careful and authoritative blue, contemporary yellow, distinctive accent. This is how we imagined the visual communication of the new voice in the Spanish information landscape.

«Demócrata» is an independent parliamentary media, the first in Spain. A new media outlet that wants to promote the reader’s right to be informed, and defend the legitimate interests of citizenship and associations in the legislative process.

For this new media, we developed the visual identity. Logo, logo animation with sound identity and the whole design for the website: an in-depth work to support the public responsibility of «Demòcrata» at best, as well as the work of director and journalist Pilar Velasco.

When we met her in Blossom HQ, we were impressed by her determination and enthusiasm.

Watch the interview with Pilar Velasco and find out what «Demócrata» is all about.

Article / News
Mar 15 - 2023
On TV with Illumia and Matteo Berrettini

A champion like Matteo Berrettini always knows when to give it gas and when to go into energy-saving mode to win. Just like Illumia.

“Those with the right energy choose not to waste it” is the claim we crafted for Illumia and its brand ambassador, Matteo Berrettini, and his family.

For eight years we have partnered with Illumia, the largest Italian family business operating in the energy sector. Today, we are proud to accompany them on their return to TV. The spot reflects the brand’s personality, using light tones and a fresh style to communicate its commitment to people and consumers.

In addition to the commercial broadcasted on DAZN, Blossom held photo shoots and produced short videos to ensure a 360-degree approach to omnichannel digital communication. The strategy encompasses all social channels and includes a landing page highlighting the Berrettini family’s tips for saving electricity.

The release has also been covered by Brand News, Engage, Mediakey.

Article / News / Branding
Mar 10 - 2023
Our workshop about branding for FxE

A meeting for SME entrepreneurs, to explore our approach to branding. Between provocations and new questions.

In an economic landscape of increasing prices and uncertainty, entrepreneurs and managers must work on their own brand. They must dwell on the values featuring their own company in order to stand out from the competition and be chosen in a competitive market.

For this reason, during the first forum of Fabbrica per l’Eccellenza 2023, our Strategy Team was invited to take a workshop on the theme of branding. Blossom involved some SME entrepreneurs in an interactive session on how to know the company, to get organised and to build a strong and distinctive brand.

After Professor Federico Frattini (PoliMi-school of Management) took the floor, speaking about brand and purpose, we brought this topic on a practical level, between questions, provocations and working groups.

A workshop to give a jolt to the conventional way of doing business. A meeting to be ready to question and take action.

Article / News
Mar 8 - 2023
The new brand, Approvalo, is now on air

Following a lengthy branding process, Approvalo, a new and innovative consumer review platform, has finally been launched via OOH advertising, social channels and a radio spot.

Approvalo’s brand-new review platform aims to be a direct link between companies and consumers for a clearer, simpler and more informed shopping experience. But for us,  is even more than that. It’s a project we believe in and built from scratch: logo, visual identity, verbal identity, website and communication strategy.

The launch campaign, which concluded recently, was strategically designed and implemented by Blossom with the support of Webperformance in the digital arena.

To reach the brand’s target audiences in diverse yet complementary ways, we created an innovative OOH ad campaign and a high-rotation radio commercial on Radio Deejay and Spotify, as well as social content.

Listen to the radio.

So… what’s the campaign like?
Omnichannel and super funny.

Discover it in our archives.

Article / News
Dec 19 - 2022
Ducati World Première 2023

We close the year by looking to the future – the launch of the Ducati Streetfighter V4 and Diavel V4 S in 2023

Only those who have no intention of ever stopping can keep pace with a Ducati. And Blossom has had this honour on twelve occasions. A historic collaboration that was reaffirmed at the end of this year thanks to the creation of a concept and main video for two exceptional bikes.

Streetfighter V4 and Diavel V4 S were presented to the world at the Ducati World Première 2023.

Push Forward is an adrenaline-fueled campaign with nocturnal pathos in which the Streetfighter V4 darts around a racetrack immersed in darkness, making its way with its own light and personality.

Dare to be bold is the concept for an agile, muscular bike that stands out – the perfect statement for the new Diavel V4 S – driven home with a video that reestablishes the agile, contemporary and furious appeal of the motorcycle.

Two high-impact launch campaigns that offer a different take on the world of urban and suburban riding.

Article / News
Dec 19 - 2022
New partnership with Webperformance

When two players like Blossom and Webperformance share a special synergy and the same ambition – to always look ahead – that’s when a new partnership is born. One destined to make a difference.

Today, we’re kicking off a long-lasting collaboration with the digital agency Webperformance aimed at developing more creative, efficient and measurable campaigns.

After realizing multiple projects together for clients such as Technoprobe, Poliform and Prénatal, we wanted to take our collaboration to the next level and focus on digital campaign planning and management, tracking, data analysis and SEO with one of the best agencies in all of these areas.

Our new partner’s payoff: “Data Driven and Human Inspired”; is a statement that perfectly matches the strategic approach, constant research, and hunger for connection pursued by Blossom. That’s how we shape experiences in which meaning and beauty come together. That’s how we defy convention.

Read the press release.


Giacomo Frigerio, CEO at Blossom — Alessandro Scartezzini, CEO at Webperformance®

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