An impactful visual identity for the new Spanish parliamentary media.
Careful and authoritative blue, contemporary yellow, distinctive accent. This is how we imagined the visual communication of the new voice in the Spanish information landscape.
«Demócrata» is an independent parliamentary media, the first in Spain. A new media outlet that wants to promote the reader’s right to be informed, and defend the legitimate interests of citizenship and associations in the legislative process.
For this new media, we developed the visual identity. Logo, logo animation with sound identity and the whole design for the website: an in-depth work to support the public responsibility of «Demòcrata» at best, as well as the work of director and journalist Pilar Velasco.
When we met her in Blossom HQ, we were impressed by her determination and enthusiasm.
Watch the interview with Pilar Velasco and find out what «Demócrata» is all about.