Following a lengthy branding process, Approvalo, a new and innovative consumer review platform, has finally been launched via OOH advertising, social channels and a radio spot.
Approvalo’s brand-new review platform aims to be a direct link between companies and consumers for a clearer, simpler and more informed shopping experience. But for us, approvalo.it is even more than that. It’s a project we believe in and built from scratch: logo, visual identity, verbal identity, website and communication strategy.
The launch campaign, which concluded recently, was strategically designed and implemented by Blossom with the support of Webperformance in the digital arena.
To reach the brand’s target audiences in diverse yet complementary ways, we created an innovative OOH ad campaign and a high-rotation radio commercial on Radio Deejay and Spotify, as well as social content.
Listen to the radio.
So… what’s the campaign like?
Omnichannel and super funny.
Discover it in our archives.