Giorgio Visconti, a historic Italian fine jeweler, chose Blossom for the launch video and photo shoot of its latest collection: Like°Me.
Light. For Giorgio Visconti, it’s more than a feature of its creations crafted from gold and precious stones. It’s also the main value around which the whole brand revolves. So much so, that every new collection is inspired, in some way, by light and its infinite shades. Like°Me, which plays with the dichotomy of light and shadows, is no exception.
Giorgio Visconti asked Blossom for a video and photographic shots that would tell the story of these jewels and, above all, the woman for whom they are intended.
Our first objective was to try and understand who a Like°Me woman is, the woman who would feel represented by the collection. We imagined her as a mature woman at the height of her beauty. She has forged her own path in life, walking through dark and light moments. She is grateful for every experience, negative and positive, because they have made her who she is today: a fully realized woman, who radiates her own light and accepts herself for who she is. A woman who, when she looks in the mirror, is proud of what she sees, of her uniqueness, of herself.
Starting from this concept, we conceived and shot a video with a refined and elegant aesthetic, just like the Like°Me jewels. The protagonist passes through walls made of various materials, which represent the different moments of her life. At the end of her metaphorical journey, she arrives in front of a mirror. She looks at her reflection with pride and dignity. In a voiceover crafted like an internal monologue, she reflects on the moments of darkness and light that brought her there, exactly where she needed to be.
Watch the main video
Using the same thematic settings for the photographic shots of the collection, we gave life to a unique and coherent story. A story in which the beauty of the protagonist, along with the beauty of Giorgio Visconti’s jewels, are highlighted in all their splendor.